By the end of this year, Brembo will open its first high technology lab in California’s Silicon Valley to accelerate its digitization strategy.
see photosBrembo finalizes partnership to perfect its technical know-how and accelerate production
Brembo may consider buying a tech startup to promote the software content of its premium brakes, chief executive Daniele Schilasi said, as the Italian company unveiled its latest braking system. The company, whose clients include Ferrari, Tesla and several Formula One teams, introduced the ‘Sensify’, a pioneering braking system that can operate independently on each of the vehicle’s four wheels. This includes a digital “brain” that uses data to adapt braking to individual driving styles and changing road conditions.
Shilasi, an automotive industry veteran with previous stints at Nissan Motor and Toyota, said mechanics were still dominant in the Sensify system compared to software stuff. “But the mechanic and software stuff will soon be on par and by the end of the decade software will be dominant in braking systems,” he said. “That’s why we include tech companies in our final M&A goals, not necessarily big companies but also startups that might be interesting to us,” Shilasi said.
Brembro chief executive Daniel Shilasi says software will be dominant in braking systems by the end of the decade
Brembo last year partnered with Danish manufacturer SBS Friction, which makes brake pads for motorbikes, and Spanish motorcycle brake maker J.J. Agreed to buy Juan. Shilasi said Brembo wasn’t looking at acquisitions just to increase revenue. “We see M&A as the way our core business thrives. Recent deals show that we want to be vertically integrated into what we do,” he said.
By the end of this year, the company will open its first high technology lab in California’s Silicon Valley to accelerate its digitization strategy. “We’ll be in California to gain insight on the latest artificial-intelligence technologies, but we’ll also be there to look around if we see startups getting our attention,” Shilasi said.
Brembo shareholders have approved a loyalty share plan that would allow its controlling family to retain that position as the company seeks to make an acquisition. Schilasi said Brembo was in talks with a major unnamed automaker to supply Sensify to its models starting in 2024, while he expected the system to become a “standard feature” for premium platforms at least by 2030. Will go
All components of the Sensify system are designed internally, Shilasi said, adding Brembo was finalizing partnerships with external providers “to complement our knowledge and accelerate production when needed.” “.
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