SonyLIV, the video streaming platform owned by Sony Pictures Networks, has announced a new show titled Jehanabad – Of Love and War, which will stream on February 3. The crime thriller is produced by Sudhir Mishra.
Video streaming services were expected to spend around 17% growth to over Rs 1,920 crore to create original content for India in 2021. 1,400 crores were spent in 2019. This comes after the services witnessed a rapid growth in viewership during the 2020 lockdown.
Will increase spending including platform games 30,000 crore during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Investing in original content makes sense as viewers are learning to pay for the content they consume. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled with data plans), a figure projected to grow to 39 million subscribers in 2021 for 71 million subscriptions.
The surging viewership of streaming platforms during the two years of the pandemic has helped double the income of actors playing large roles in web shows and the salary bill on streaming services to 50% of production costs from 10% pre-pandemic. helped reduce it. said the experts.
While the overall cost of original production has increased over the same period, actors have benefited the most, with foreign streaming firms such as Netflix, Prime Video and Disney+Hotstar shelling out huge sums for now popular faces in web shows.
Some of the biggest names in headlining web series can earn up to Rs. 10 crores 15 crores per season, even though there is no box office barometer to gauge his success. The next in line of web stars earn Rs. 5 crore to Rs. 8 crores.
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