Stelantis’ Alfa Romeo to launch a new model every year till 2026

The Alfa Romeo Tonle, whose production was initially expected to start by the end of 2021, will be introduced in March next year, with sales in Italy starting in June, Imperato said.


Starting in 2027, all Alfa Romeo new vehicles will be electric, Jean-Philippe Imperato said

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Starting in 2027, all Alfa Romeo new vehicles will be electric, Jean-Philippe Imperato said

Stelantis’ Alfa Romeo will introduce a new model every year until 2026, starting with Tonle’s SUV next year, brand head Jean-Philippe Imperato said on Wednesday. Stelantis, the world’s fourth-largest carmaker, was formed earlier this year, although the merger of Fiat Chrysler and France’s PSA has forced its Alfa Romeo, Lancia and DS brands of former PSA to cooperate in the premium market. have added.

“Alfa Romeo will launch a new model every year until 2026,” Imperato told an Italian dealer’s event, in comments later confirmed by a Stelantis spokesperson.

He said that from 2027 all new Alfa Romeo vehicles will be electric.

The Alfa Romeo Tonle, whose production was initially expected to start by the end of 2021, will be introduced in March next year, with sales in Italy starting in June, Imperato said.

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The strategy aims to expand the brand to other European markets including France, Germany and the Nordic countries.

Lancia chief Luca Napolitano told the same event that he presented Stelantis CEO Carlo Tavares with a 10-year plan for the brand, which is selling only one model, the smaller Ypsilon, and only in Italy.

He said the strategy aims to expand the brand to other European markets including France, Germany and the Nordic countries, with a focus on larger cities, to complement the group’s premium offerings from Alfa Romeo and DS.

“Our goal is to bring Lancia (…) to the markets where electric cars are sold, as we will only produce electric cars from 2026,” he told dealers in comments later confirmed by a Stellantis spokesperson.

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“I want to be on the higher end of the market, not leave Ypsilon, but let Lancia out of it,” Napolitano said. The addition of the brand will see three new model launches by 2028.

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