Sundaram Mutual announced the launch of its new open-ended equity scheme, Sundaram Flexi Cap Fund. New Fund Offer (NFO) invests in large, mid and small cap stocks across sectors, with no restriction on allocation across cap curves. It opened for subscription on 16 August and closed on 30 August.
“Flexi Cap Funds have the potential to outperform over market cycles. They allow investors to stay invested in the best cap curves, sectors and stocks across all market scenarios. Investors chase the markets and may or may not make the right call for their portfolio. By investing in flexi caps, they leave the decision to the experts, allow greater diversification and can rest while the fund manager optimizes opportunities for them,” said Sunil Subramaniam, Managing Director, Sundaram Mutual.
The company is running a multi-channel marketing and advertising campaign across print, outdoor and digital to create awareness among investors and distributors. For this campaign, the fund house has drawn inspiration from Laughing Buddha – a symbol of happiness, relaxation, contentment and well-being. This message conveys that investors can rest easy and rely on experts to navigate through market volatility while taking advantage of India’s growth.
“We will invest in a judicious mix of 55-70 large, mid and small cap stocks, with a top-down approach to sector selection and a bottom-up approach to stock-picking. Compounding stories towards large cap companies and biased towards mid and small caps which will provide alpha generation,” said Ravi Gopalakrishnan, Chief Investment Officer – Equity.
The fund will be managed by Sudhir Kedia, Fund Manager – Equity and Ravi Gopalakrishnan, CIO – Equity. The benchmark chosen is the Nifty 500 TRI Index.
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