Swiggy announces one month commission waiver for new restaurant partners

The initiative is known as Swiggy Launchpad, which offers zero percent commission to encourage new restaurants on the platform to recognize restaurants.online delivery As an incremental channel to kickstart their growth.’ Swiggy Claims restaurant partners can potentially save up to 20,000.

“The Swiggy Launchpad initiative is to encourage restaurants that are new to Swiggy to recognize online delivery as an incremental channel to kickstart their growth. With this, restaurant partners can potentially save up to INR 20,000 by way of commission and other benefits and choose to invest it back in their business to drive further growth,” Swiggy said in its statement.

The initiative not only includes commission waiver, but also a dedicated development manager, free advertising on the Swiggy app, the company said. This will include expanded delivery scope, apps to manage business performance and create high-quality menus, as well as data and insights through business intelligence dashboards.

“Over the past few years, online food delivery has emerged as a reliable channel for new restaurants to gain consumer traction and accelerate growth. Still, many brands are unclear about where and how to start. The statement added that the 0% commission will serve as a great tester for these new restaurants, while also saving them some capital.

“We are constantly looking for ways to encourage new food entrepreneurs to experience online food delivery,” said Rohit Kapoor, CEO, Food Marketplace, Swiggy.

“With 0% commission for their first month of operation, we hope that more restaurants, cloud kitchens and other food entrepreneurs will feel confident about online food delivery and take advantage of it. We look forward to welcoming many new partners”, he said.

Swiggy had reported widening of its net loss 3,628.9 crore for FY22. The company had a net loss 1,616.9 crore in the last financial year.