New Delhi: Abu Dhabi-based retail and F&B conglomerate Tablez has opened its first toy store, House of Toys, in Bengaluru.
Tablez currently operates 78 stores in India across food and beverage concepts, toys, lifestyle and apparel. The plan is to increase this to 250 in the next five years.
Tablez was the exclusive master franchisee for American toy retail store Toys “R” Us to open stores in the country. The licensing rights for the brand were taken over by the wholesale arm of Flipkart along with technology firm Ace Turtle earlier this year; The two announced plans to retail Toys “R” Us and Kids “R” Us online brands in the country.
“As an active stakeholder in the Indian toy industry for the past six years, we are excited to continue this journey with the grand launch of India’s first toy superstore. “In a modern, contemporary setting, a holistic and technology-driven playtime experience for children and pre-teens,” said Adeeb Ahmed, Managing Director, Tablez.
Tablez also acts as the master franchisee of brands like Desigual, Build-A-Bear, GO Sport, YOYOSO, Cold Stone Creamery, and Galito’s in India.
House of Toys will compete with Reliance Retail-owned retailer Hamley.
House of Toys will look at omni-channel expansion in the Natal, Baby Care, Kids and Preteens categories.
“Our primary objective is to provide international high-street sensibility in India through our strategic alliances with global brands,” said Balakrishnan Vasudevan, COO, Tablez.
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