Appealing to Conscious Consumers: The Power of Sustainable Brands

Mindful consumers actively seek out products that align with their values, provided that the prices remain…

With World Environment Day around the corner, here is a look at how bars across India are working on being more sustainable

Cobbler and Crew, Pune, has won accolades for its focus on all things local. Peanut chikki…

With yoga, designer Parul Gupta is designing gender-neutral apparel with Chendamangalam knits

A snapshot from Kiryu Keshiki | Photo credit: Anirudh Salu A few years back, the Chendamangalam…

Nagaland minister shares picture of bamboo bottles from Northeast, internet…

Many people showed interest in buying these bottles Nagaland minister Temjen Imna Along is known for…

Prisoners turned weavers courtesy the Freedom Mancha initiative of Jaipur Rugs

A weaver with his creation. Photo Credit: Special Arrangement Fading cultural traditions, memories of his wife,…

Sustainability and denim: addressing the environmental impact of production

Alaya F paired her loose denims with a white crop top. (Image: Instagram) Denim, known for…

Qatar-based Malayali sustainability artist creates sculptures of football players from PET bottles to start conversation about pollution

Plabots, ‘pla’ from plastic and ‘bot’ from bottles, pocket-sized ‘footballers’ made from PET bottles, are creations…

Dia Mirza on the endorsement of GreenDigo, a sustainable kidswear label

Actress Dia Mirza on encouraging sustainable consumerism and why hands-me-downs should be the norm Actress Dia…

Lara Dutta and Dia Mirza on representing the eco-kidswear label

Why eco-kidswear should be the new faces and hands-me-down ideals of actors Dia Mirza and Lara…

Five Indie Sustainable Brands That Are Ethically Trying to Do Right by the Environment

Sustainability is a way of living and with each passing day we all must commit to…