Tata Cliq Luxury, a leading luxury lifestyle platform owned by Tata has partnered with group-backed online grocery platform BigBasket to launch a luxury gourmet store. According to a joint statement by both the e-tailers, the new luxury gourmet store is on the Tata Cliq luxury platform.
“Through this unique collaboration, Tata Cliq Luxury is creating a world-class, differentiated and experiential gourmet store for consumers who appreciate the finer things in life and are looking for an exclusive selection of luxury gourmet products “
The platform is offering a curated selection of products from a wide assortment of leading global and Indian luxury gourmet brands and categories across select staples and specialty categories. It has been launched in Mumbai, and in the coming months, the platform will expand its reach to gourmet stores in cities like New Delhi, Bengaluru and other metro cities. The platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dried fruits, sauces, spreads, dips, pastas, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.
Tata Cliq Luxury Business Head (Global Luxury) Geetanjali Saxena said, “We are delighted to launch the luxury gourmet store on Tata Cliq Luxury in partnership with BigBasket. Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online.”
Saxena said that this has encouraged the company to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, with utmost focus on quality. Vishal Das, Category Head, BigBasket Group said, “Apart from showcasing the breadth and quality of BigBasket’s gourmet range, the platform will also serve as an opportunity to meet the ever-evolving lifestyle needs of the modern Indian consumer. “
In May 2021, the Tata Group acquired a majority stake in online grocery seller BigBasket for an undisclosed amount.
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