The Tata Anubhav mobile showroom will provide details and buying support for Tata’s entire product portfolio as well as accessories, finance schemes, test drives and exchange offers.
see photosThe Tata Anubhav mobile showrooms will reach tehsils and talukas and will be operated by dealers.
Tata Motors has announced the launch of ‘Anubhav’ mobile showroom which will expand the brand’s presence in rural areas. Anubhav Mobile showrooms will showcase and retail the automaker’s range of passenger vehicles and will aim to increase the brand’s reach across tehsils and talukas. In a statement, the company said that a total of 103 mobile showrooms are being deployed across the country and will help the existing dealerships to provide a great selling experience to the customers. These will provide the details and buying support for the showroom Tata Motors’ Complete product portfolio as well as accessories, finance plans, test drives and exchange offers.
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Tata says rural India sales account for nearly 40 per cent of the total passenger vehicles sold in the country.
Speaking on the announcement, Rajan Amba, Vice President, Sales, Marketing and Customer Care, PVBU – Tata Motors said, “We are delighted to launch the Anubhav initiative. An important step towards making. Cars and SUVs ever more accessible while reducing our reliance on the traditionally followed model of brick-and-mortar facility. These mobile showrooms provide our cars to rural customers. , will be a one stop solution to get information about finance schemes, exchange offers etc.. They will also gain critical consumer insights and data for us to further improve our customers’ reach. Rural India Sales Sell in India contributes around 40% of the total passenger vehicles driven and with this concept we are confident of expanding our reach and expanding our customer base in these markets.”
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The Tata Anubhav mobile showrooms are based at the Fully Built Division of Tata Commercial Vehicles and Intra V10 Pick-up.
The Tata Anubhav mobile showrooms are built on the Tata Intra V10 pickup and designed with the expertise of the Tata Motors Commercial Vehicles Fully Built Vehicles (FBV) division. These mobile showrooms will be operated by the dealership under the supervision and guidance of Tata Motors. All dealerships will define monthly routes for these vans and cover the target village or tehsil. The vehicles will also have GPS trackers which will keep an eye on the movement for better use.
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The concept of mobile showrooms is not entirely new and has helped many automakers from Volkswagen to Maruti Suzuki to reach newer areas, especially in rural areas.
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