Tata Consultancy Services (TCS), has become the second most valuable brand in the IT services sector globally, according to Brand Finance, the world’s leading brand valuation firm. India’s largest IT company TCS Ranked No. 3 in 2021 after ibm, The Mumbai-based IT company is part of one of Tata Group, TCS is one of the largest IT companies globally in terms of market capitalisation.
Brand Finance 2022 Global 500 IT Services Ranking is led by Accenture. there are two Indian IT companies In the top 5, TCS and Infosys, ranked No. 2 and No. 3 respectively. Both defeated US IT giant IBM.
How TCS climbed to the second number
According to the Brand Finance 2022 Global 500 IT Services Ranking report, TCS has increased its brand value by $1.844 billion (12.5%) to $16.786 billion in the last 12 months. This growth is attributed to the company’s investment in its own brand and its employees, customer equity and strong financial performance.
TCS has made consistent, long-term efforts over the past decade to enhance its brand value, including investments in major brand sponsorships. In 2021 alone it added the TCS London Marathon and TCS Toronto Waterfront Marathon to a roster of 11 running sponsorships, announced its partnership for the Jaguar TCS Racing Team in Formula-E motorsports, and forayed into golf by partnering with the Dutch Open.
The company has made significant investments in its brand by evolving its Building on Belief brand positioning to articulate its mission and relationships with customers as it begins its next decade of transformation-led growth. Its employer brand and reputation for employee care also contributed to its increased ranking.
TCS’ continued investments in building deep capabilities on new technologies, research and innovation, intellectual property, and customer-specific relevant knowledge have made it the preferred growth and transformation partner for leading corporations around the world. Strong revenue growth in 2021 saw TCS cross a significant milestone with $25 billion in revenue for the first time, with industry-leading operating profit margins exceeding 25%.
David Hai, CEO and Chairman, Brand Finance, said, “TCS continues to improve its IT services rankings to become the second most valuable brand in the region for the first time. This great achievement last year saw strong financial growth in a new global brand position. , is the result of strong and sustained investments, further investments in sponsorship platforms such as the TCS London Marathon, TCS Waterfront Marathon in Canada, but also new sports such as golf and A. Jaguar will move into Formula-E with the TCS Racing team. I also see TCS’ focused commitment to meeting the needs of employees, customers and communities, which always – in the long run – drives brand performance. Congratulations TCS!
“We are delighted and proud to be named among the top two in the Brand Finance 2022 Global 500 IT Services Ranking Report. The ranking is a milestone for us and a validation of our increased market relevance and focus on innovation and transformation for our customers, their clients and the larger community. This recognition is also a testament to our employees, who are our true brand patrons, and the confidence with which they have rallied for us over the years,” said Rajshree R, CMO, TCS. “2021 was a landmark year for Brand TCS as we began building on our new brand positioning – Trust that achieves our aspirations and beliefs. With our differentiated ‘customer centric’ strategy, superior execution, investments in building new capabilities and a relentless focus on research and innovation over the past decade, we are truly well positioned to capitalize on the opportunities of multi-year technology transformation to come. well positioned.
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