Every 4 decades, the investment world experiences a significant change. In the 1930s, it was value investing that brought with it a data-driven information-based approach to valuing companies. In the 1970s, passive investing through index funds and ETFs gained popularity and over the past decade, we are witnessing the emergence of factor investing that marries active and passive investing in one powerful package. Globally, financial products now manage over $1.2 trillion in assets linked to factor investments which is clearly a huge number. And while this number is far ahead of what we have in India, the last 12 to 18 months saw the introduction of several factor-based schemes across ETF and index fund variants. Source ET Money, Download App Here,