Off The Cuff

‘There you go’: Subway India sponsors a couple’s post after it gets 1000 likes

June 18, 2023
Bharat Times

Twitter Users Liked That Subway Kept Its Promise

A few days ago, a Twitter user shared how her boyfriend apologized after a fight and surprised her with a Subway sandwich. The viral post caught the attention of Subway India’s Twitter handle, following which they announced that they would sponsor the couple’s next date if their post gets 1000 likes. Internet users took it as a challenge and in 3 days the original post got over 6500 likes.

True to its promise, Subway India today sponsored the couple’s date and shared an adorable picture of them holding hands and enjoying a Subway sandwich.

“Look,” reads the caption of the post shared by Subway.

Check out the tweet here:

Well, it all started when a boyfriend apologized to his girlfriend with a Subway sandwich with a note that read, “A sub for you cause you’re my everything.” The apparently affected woman shared a picture of the note on Twitter and wrote, “My bf and I had a fight so he did this.”

Subway quoted the viral tweet and pledged, “1000 likes and we’ll sponsor a date for these cuties”.

View the post here:

Twitter users loved the fact that Subway actually kept its promise, while others called it a clever marketing tactic. Others also requested the company to sponsor similar dates for them.

Reacting to the picture, a user said, “Now you have to sponsor my next date (rare opportunity). Also, how many likes/rts for a lifetime supply of subscriptions for a single like me?

Another wrote, ‘Sponsor for homeless kids like me. These are not rich kids.

A third commented, “Best marketing strategy.” A fourth said, “So cute.”

Another joked, “Can the boyfriend be sponsored too?”

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