To help users differentiate between paid and organic content, Google Will soon start labeling ads as ‘sponsored’ on mobile search results. The company says it now wants the label to be prominent and clear across a variety of paid content. In addition, the Sponsored label will be shown on a separate line above the site URL instead of next to the URL.
As per a Techradar report, the update is being rolled out for now Google search The result on mobile is likely to come to desktop in the near future. “This new label and its flagship position continue to meet our high standards for separation from search results and builds on our current efforts to clarify information about paid content,” Google said in a statement.
Additionally, search results on mobile will now display site names in search results. Until now, only URLs could be seen in search results. But, now users will also be able to see the site names. Google is making website favicons more prominent so that users can easily recognize familiar site logos. The company said that changes will also be made to the ads to increase transparency for users.
In a related story, Google has introduced a new passkey feature for Android devices and Google Chrome. This feature provides additional security to the users. Users will now soon be able to use this option to authenticate their identity using a PIN or biometric authentication to log into any website or app instead of using a password. The technology giant is touting it as a safer alternative for users as compared to the traditional two-factor authentication method. The feature is currently only available to developers and Google is planning to roll out the Passkey feature to regular users later this year. The tech giant says that anyone will be able to create and use Passkey on an Android device without worrying about syncing issues as it will be backed up to Google Password Manager. Backing up to the cloud-service is essential because when a user sets up a new Android device by transferring data from an old device, the existing end-to-end encryption key will be securely transferred to the new device, according to Google.
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