Facebook And instagram Recently joined Tiktok. Social media giant created account TIC Toc at the end of last week. The account is verified and has around 15,000 followers as of now. So far it has reportedly not shared any videos or other content. There is a link to the Facebook app on Google Play. Interestingly, Instagram’s brand new account on Tiktok has videos that teach users to create answerThe company’s rival for TikTok.
A Facebook spokesperson confirmed the launch of TikTok in Adweek. “Brands leverage a variety of channels, including some of our social media platforms, to reach and connect with people who use their products and services every day. Our intention to cultivate community is no different,” a Facebook spokesperson told the publication. TikTok is not the first rival social media platform that Facebook has joined. The company also has a Twitter account. Similarly, not a success story in the social media space, Google also has an account on Twitter. Tiktok also has an account on Instagram with lots of followers.
Incidentally, Facebook and Instagram joined TikTok, just days after the company took its TikTok rival Reels global. Last month, Facebook took its lead on TikTok by launching its short-video platform Reels to all global users. Instagram Reels now has a presence in around 150 countries. The company also announced new monetizable features for advertisers on the platform.
Facebook accepts TikTok as a big competition. During a recent earnings call, Facebook CEO Mark Zuckerberg termed TikTok a formidable competitor. He also said that Reels has become the fastest growing content format of the company till date. Reels was first introduced in 2020 as a way to take on TikTok as a feature inside the Instagram app. However, Facebook soon realized its potential and has invested heavily in the platform.