TIC Toc has announced that it is increasing the maximum length of videos on the platform to 10 minutes. The move is being seen by analysts as an attempt by the Chinese giant Googlevideo platform of youtube, This is the biggest increase in video length announced by TikTok so far. Last July, the company increased the maximum video length to 3 minutes. According to social media consultant and analyst Matt Navara, some users were notified of the update in the form of notifications within the app. He also said that TikTok has been testing the upload limit of 3 and 5 minutes with the creators for some time now.
It is worth noting that with the new upload length, TikTok will not only compete with Instagram Reels, but it will also compete with YouTube. For those who don’t know, longer videos are easier to monetize and it keeps people on the platform for longer. Matt Navarra suggests that TikTok could do with a dedicated home for longer in-app content, as it doesn’t sit so well in the vertical feed that people with smaller stuff can use to scroll at speed. are done.
When it was launched in 2016, TikTok only allowed users to upload 15-second long videos. The length limit was later raised to 60 seconds to attract more creators to its platform.
As announced by TikTok earlier this month, it is also working on ways to rate and restrict content on the platform by age. With this, the company wants to prevent adult content from reaching teenage users. The platform has revealed that it is testing different approaches to how adult-rated content can be restricted from accessing the accounts of younger users.
Social media platforms have come under heavy scrutiny for their policies regarding the well-being and safety of young users. Facebook, Instagram, Snapchat and others have also introduced a slew of new features to keep young users safe on their platforms.
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