The dismissal of Tobias Morers comes as no surprise, as speculation about his imminent departure from the British firm began earlier this year, ever since the former AMG boss made some tough decisions to get the company back on track.
see photosTobias Morse was appointed as the CEO of Aston Martin Lagonda in 2020.
Aston Martin has turned things around at its high command, and has announced the departure of CEO Tobias Morse, to be replaced by the former Ferrari duo of Amedeo Felisa, who comes in as the new CEO, and Roberto Fedelli as its chief technical officer. come as an officer. Felisa and Fedeli will both join the Gayden-based producer starting June 1, 2022. Moers’ axing isn’t surprising, as speculation about his impending departure from the British firm began earlier this year, ever since the former AMG boss took some tough decisions to get the company back on track.
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We would like to extend our thanks and appreciation for what Tobias has accomplished in his time as CEO.
He is extending his full support to Amedeo to guarantee a smooth transition.#Aston Martin
— aston martin (@astonmartin) 4 May 2022
Lawrence Stroll, Aston Martin Lagonda, Executive Chairman, said, “First of all, I would like to express my thanks and appreciation for all that Tobias has accomplished. He joined Aston Martin at a crucial time for the company and bring significant discipline to its operations. The benefits of these actions are evident in the company’s improved operating performance and our spectacular new product launches.
Felisa has previously served as the non-executive director of Aston Martin Lagonda.
Only appointed as CEO in 2020, Moers made some heavy-handed decisions to restructure the company’s revenue and return it to its former glory days. These included pulling the plug on one of the two production lines at the Gaydon manufacturing facility to improve efficiency and the other being the St Ethan plant primarily to paint all the cars. The last nail in the coffin was the disappointing results for its Aston Martin Valkyrie hypercar, which has so far only delivered 14 customers.
Aston Martin is pleased to announce the appointment of Amedeo Felisa as Chief Executive Officer, effective immediately.
As one of the most respected leaders in the luxury sports car sector, Amedeo will continue to focus on delivering on our strategic objectives.#Aston Martin
— aston martin (@astonmartin) 4 May 2022
Stroll said, “I am extremely pleased that Amedeo has agreed to take on the role of CEO. He has extensive knowledge of both Aston Martin’s business and the wider automotive industry, with an outstanding track record and a leading ultra-luxury car. With previous experience of leading a manufacturer, his technical prowess and charisma will be an inspiration to the entire company.
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Roberto Fedelli has been appointed as the new Chief Technical Officer.
Another factor contributing to Moers’ ouster was David King, chief special operations officer, Matt Baker, executive officer of vehicle characteristics, Simon Lane, director of Q operations, and Miles Nurnberger, chief of exterior designer, under this tenure. Key personnel had to leave. All leaving in quick succession.
Felisa has previously served as Non-Executive Director of Aston Martin Lagonda and has also been appointed Executive Director of Aston Martin Lagonda Global Holdings plc. He has spent his entire career in automotive and engineering with more than 26 years in leadership roles at Ferrari, including eight as CEO, helping the Italian-based global luxury automotive OEM through its turnaround and growth phase with each new one. Guided as the engineering and product-development force behind. Ideal.
To further strengthen our leadership team, we are also pleased to announce that the highly experienced Engineer, Roberto Fedelli, has been appointed as Chief Technical Officer.
Roberto will lead our technical team, and will formally join on 1 June 2022.#Aston Martin
— aston martin (@astonmartin) 4 May 2022
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Aston Martin recently announced its Racing Green sustainability strategy and aims to deliver its first hybrid electric vehicle by 2024, while the first battery-electric vehicle (BEV) is planned for 2025. The company is looking to achieve complete electrification of the sports car/GT portfolio. and SUVs by 2030.
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