Through this initiative, Toyota not only aims to create awareness about the overall benefits of Self-Charging Hybrid Electric Vehicles (SHEVs), but also expects a rapid shift towards mass electrification in India.
see photosThe company has only Toyota Camry Hybrid model in its India portfolio.
Toyota is committed to realizing ‘carbon neutrality’ by 2050, and for this, announced the “We Hai Hybrid” campaign in India, a web video series that will benefit towards faster adoption of electrified vehicles. Through this initiative, Toyota not only aims to create awareness about the overall benefits of Self-Charging Hybrid Electric Vehicles (SHEVs), but also expects a rapid shift towards ‘mass electrification’ in India. Currently, the company’s hybrid portfolio includes: Toyota Camry And this Toyota VellfirePriced at ₹ 43.45 Lakh and ₹ 90.80 Lakh (ex-showroom) respectively.
Toyota aims to create awareness about the overall benefits of self-charging hybrid electric vehicles.
experience one #awesome The technology is inspired by its self-charging qualities and made for your exciting endeavours. stay tuned! pic.twitter.com/xAQFKuAW47
— Toyota India (@Toyota_India) April 19, 2022
Read also: Toyota extends 8-year battery warranty in India on Camry, Vellfire
Atul Sood, AVP (Sales and Strategic Marketing), TKM, said, “Our continued efforts to popularize electrified vehicle technology represent TKM’s commitment to India’s carbon neutrality goals. As a global pioneer of electrified vehicle technologies, We aim to spread awareness about mobility solutions that are practical and sustainable, thereby contributing to the overall social benefits of consumers and the environment.
The Toyota Vellfire is a premium 7-seater people mover.
Read also: 2022 Toyota Camry Hybrid Launched in India at ₹ 41.70 Lakh
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The web video series can be accessed through the Toyota India website or through its social media pages. The video series will cover various aspects of the SHEV, explaining performance, fuel efficiency, range concern, cost of ownership, battery life, emissions, drive and mileage on various modes. Additionally, the company says the campaign will also emphasize various electrified vehicle technologies, including battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs).
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