Television is the most preferred mode of video content consumption, with 70% of consumers saying the medium offers a cost-per-money proposition, compared to 27% in the case of digital and OTT platforms and 3% in the case of TV apps . , These are the findings of a report by Broadband India Forum (BIF) and Consumer Unity and Trust Society (CUTs International), a nationwide survey of over 10,000 TV consumers to measure perceptions regarding the choice they made for TV channel selection. based on. satisfaction.
Further, 54% of consumers availed TV channels through bouquets and packages and another 35% through a combination of bouquets and individual channels. A total of 89 percent of the consumers surveyed liked the bouquet, becoming the preferred choice. Most of the consumers are subscribed to the basic package offered by the distributors which offers between 100-200 channels. The average fee paid by consumers is between Rs. 200 and Rs. 400 for their subscription on a monthly basis. While many consumers (31%) claimed that they were unaware of the possibility of adding or removing TV channels from their subscription packages, 51% were not inclined to do so themselves, and only those who added or removed TV channels 43% found the process convenient.
“The study surveyed more than 10,000 subjects across the country to assess TV consumers’ perception of choice in relation to channel selection and the level of satisfaction they enjoy with the current choice. Key findings indicate that consumers There are gaps in the effective practice of channel selection as well as in channel selection. Efforts to increase consumer awareness of their rights as well as channel selection methods are imperative. However, any further regulatory intervention should be subject to detailed cost-benefit analysis. should be adhered to,” Cutts International Secretary General Pradeep S Mehta said in a statement.
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