Twitter’s advertising chief Sarah Persnet said she resigned hours after the acquisition of Elon Musk.
San Francisco:
Twitter’s advertising chief Sarah Persnet said on Tuesday that she had stepped down hours after Tesla CEO Elon Musk closed a USD 44 billion Twitter takeover deal and took control of the micro-blogging platform.
Taking to Twitter, Personette said, “Hello guys, I wanted to share that I resigned from Twitter on Friday and last night my access to work was officially cut.”
Hi guys, I wanted to share that I resigned from Twitter on Friday and last night my access to work was officially cut.
— Sarah Persnet (@SEP) 1 November 2022
He further added, “It has been a great privilege to serve you all as a leader and partner. Many people have heard me say this, but I believe the most important role in the company is meeting the requirements of brand protection. was to do.”
Personette did not explain why he resigned from Twitter. In his tweet, he further said that the new administration understands the importance of upholding the standards of GARM.
“On the most important part of this tweet, you all. To my team, as you know, I usually have too many words, but to describe the honor I feel in building with you all There are no words to do.” said Personet.
“Remember that we build the organization we want to be a part of. No one else. @jpmaheu
@stephanieprager @meghley6 @ajos @ThomHorton @KatieMuscio To be able to run with you all like the golden era of teams,” she added.
Meanwhile, hours after Persona’s tweet, Elon Musk announced a new version of “Twitter Blue”, where he charges USD 8 per month for Twitter’s subscription service with priority in replies, mentions and searches. planned to take.
“The current Lords & Farmers system of Twitter that has or doesn’t have a blue checkmark is crap. Power to the people! Blue for 8 USD/month,” Musk said on Twitter.
The announcement comes from various media reports that Twitter is planning to charge users USD 19.99 (over Rs 1600) for the new Twitter Blue subscription that brings additional features like editing and undoing tweets.
The Tesla CEO further said that the new service will give users “priority in answers, mentions and searches, which is essential to defeat spam/scam – the ability to post long videos and audios – over half of ads.”
“Price adjusted by country is proportional to purchasing power parity,” he tweeted.
Musk also said that the new service will give Twitter a revenue stream to reward content creators.
It all started with a tweet by author Stephen King, according to CNN. On Monday, King tweeted, “$20 a month to keep my blue check?” Then an aberration. “They should pay me. If that gets established, I’m gone like Enron.” After a later reply, the king wrote, “[i]t is not money, it is the principle of matter.”
Musk responded Tuesday morning with his bizarre reply to King and a proposal to charge for account verification. ,[W]E needs to pay the bills somehow! Twitter can’t rely solely on advertisers,” he said. According to CNN, “What about $8?”
Twitter Blue subscriptions launched widely about a year ago as a way for some publishers to view ad-free articles and make other changes to the app, such as a different colored home screen icon.
(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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