Twitter has become the first social media platform to allow cannabis companies to market their brands in the United States.
Previously, Twitter allowed the advertising of hemp-derived CBD topical products. Other social media companies such as Facebook, and its sister firms Instagram and TikTok, have not followed a “cannabis advertising policy” because pot is illegal at the federal level.
However, with 21 on board. While 37 states have legalized medical marijuana programs. Only two states—Idaho and Nebraska—do not allow legal marijuana use of any kind.
Twitter said it would allow cannabis companies to advertise, as long as they had the proper license.
It added that it would see to it that companies only target jurisdictions where they are licensed to operate and most importantly, do not target people under the age of 21.
Most pot companies quickly accepted the changes suggested by Twitter.
“This is a huge win for legal cannabis marketers,” said Cresco Labs, a multistate cannabis and medical marijuana company.
Most pot companies quickly accepted the changes suggested by Twitter. Trulieve Cannabis Corp has already launched a multi-pronged campaign on the platform on Wednesday.
Following the Covid pandemic, the US cannabis industry showed signs of slowing in the face of regulatory and economic challenges, including falling prices and an illegal market poaching its customers.
Curaleaf recently cut its workforce by 10% and exited most of its operations in three US states.
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