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San Francisco: Twitter Inc. is planning to test new privacy-related features aimed at giving users more control over their follower lists and who can see their posts and likes, making people more comfortable interacting and sharing on the social network. Trying to make.
The tools relate to what Twitter officials call “social privacy” or how users manage their reputations and identities on the service. This includes information such as a list of a person’s followers, the tweets they like and whether their accounts are public or private.
Among the features being considered are the ability to edit follower lists and a tool to archive old tweets so that they are no longer visible to others after a specific amount of time specified by the user. Hiding past tweets can be a popular feature for people who don’t want their posts to exist online forever, an easy solution to manually deleting posts or searching those people through years-old messages Provide the ones you wish you hadn’t sent.
Internal research found that many Twitter users don’t understand the basics of privacy, such as making their account publicly visible, said Svetlana Pimkina, a staff researcher at the San Francisco-based company. Those users are less engaged on Twitter because they don’t know what other people will be able to see about them.
“When social privacy needs are not met, people limit their self-expression,” Pimkina said. “They withdraw from the conversation.” Twitter will begin prompting people to review whether their accounts are public or private from September.
The company’s privacy team is working on a number of products to address this user uncertainty. According to interviews with team members, some of them will be tested soon, and others are still in the concept stage.
Possible products list include:
• Archived Tweets — Twitter may allow users to hide old Tweets after a set amount of time. Tweets will be visible to the account holder, but not to anyone else. The company is considering multiple timing options, including hiding posts after 30, 60 and 90 days or hiding tweets after a full year. This product does not have a launch date, and it is still in the concept stage.
• Deleting Followers — Users will soon be able to delete followers. This is currently only possible by blocking someone. Twitter plans to test this feature from this month.
• Hide Tweets You’ve Liked — Users will soon be able to set who — everyone, only their followers, or select groups — can see which Tweets they like. There is no timeline for testing this feature.
• Leaving Conversations– Users will be given the option to remove themselves from public conversations on Twitter. Today, only the person sending the tweet can choose who to mention. Twitter plans to test it before the end of the year.
Part of Twitter’s inspiration is that employees often see users doing creative workarounds because these features don’t exist, such as blocking and then unblocking someone to remove them as a follower. Lots of other users manually delete old tweets, or toggle back and forth between public and private accounts depending on what they’re posting.
Archiving Tweets, in particular, can help ease the fear of people who worry that their old posts will come back to haunt them in some way, such as looking for a new job, college. Applying for or running for political office. Rival companies like Snap Inc. and Instagram have had success making Stories products disappear — a sign that users are attracted to apps where their posts won’t exist forever. Twitter’s own Stories feature did not go down well with users, but a feature that does the same with Tweets will be popular among users.
Twitter has long been open about its product road map, and often tests features that haven’t fully launched. But the company also talks a lot about ideas in concept, some of which don’t materialize, or take longer than expected.
Chief Executive Officer Jack Dorsey said in March that Twitter has been too slow to launch new products in recent years. He said rolling out new devices more quickly was now a company goal, naming it with revenue and user growth goals. Specifically, Dorsey said he wants to “double the number of features per employee that directly drive” either user growth or revenue. A spokesperson for the company declined to share the company’s progress on that goal.
Employees say this public expectation has created a new mindset and culture internally. “We’re becoming more metrics-driven in the way we think about these things,” said Damian Kieran, Twitter’s chief privacy officer. “I think it’s helping us iterate and move faster.”
Twitter shares were little changed at the start of trading in New York on Thursday. bloomberg
read also: Want to ‘undo’ that angry, drunk tweet? Now you can with a paid Twitter subscription
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