New Delhi: In a bid to woo more users, Elon Musk-run Twitter will now show at least 50 per cent fewer ads to Blue subscribers, as well as increase their visibility on the platform.
The micro-blogging platform has implemented the new tool on both the ‘For You’ and ‘Following’ tabs.
“As you scroll, you will see approximately twice as many organic or non-Promoted Tweets between Promoted Tweets or ads. According to the company, there may be times when there are more or fewer non-Promoted Tweets between Promoted Tweets.”
However, this feature does not apply to ads shown in profile replies, promoted accounts and trends, and promoted events on the Explore page.
The company has prioritized ranking in conversation and search for Blue users, who pay $8 per month.
Meanwhile, the blue check mark on Twitter for legacy verified accounts is still in place.
A new verified tagline for Legacy Blue users now reads: “This account is verified because it subscribes to Twitter Blue or is a legacy verified account”.
According to Twitter’s CEO, “We’re adding a verification date to profiles. Note, only since the date of paid verification, as there was a lot of corruption with legacy checkmarks in the past.”
According to Musk, starting April 15, only verified accounts will be allowed to appear in ‘For You’ recommendations.
“Starting April 15, only verified accounts will be eligible for recommendations to you. This is the only realistic way to handle advanced AI bot swarms. Otherwise it’s a hopeless losing battle. Voting in polls will require verification of the same cause , he said last week.
Musk said, “That said, it’s okay to have verified bot accounts if they follow the terms of service and don’t impersonate a human.”