Ather Energy sold 2,825 units, registering a year-on-year growth of 366 percent compared to the January 2021 numbers. The company now plans to share its sales data on a monthly basis.
see photosAther Energy says it was unable to meet demand in January 2022 due to supply chain challenges
Ather Energy first reported its monthly sales data, which it plans to do on a regular basis. The company reported retail sales for January 2022, where it sold 2,825 units, registering a year-on-year growth of 366 per cent compared to the January 2021 numbers. That said, the Bengaluru-based electric vehicle start-up said it was unable to meet the demand due to the supply chain challenges facing the auto sector. The numbers look promising: anther Expands its production capacity and sales network to meet new demand. Last month too, the company expanded its footprint to two new markets, Nagpur and Lucknow.
Read also: Ather Energy aims to increase demand for 1 million electric scooters a year
Ather Energy is present in 24 cities and rapidly expanding to new markets
Speaking about the sales performance, Ravneet S Phokela, CBO, Ather Energy said, “We are witnessing strong demand across the country. We delivered 2825 units in January 2022, and due to supply chain challenges, the aggregate demand has been pushed up. The industry is facing this. The Ather 450X and Ather 450 Plus continue to win the love of consumers due to their exciting performance and overall hassle-free ownership experience. To meet the growing demand, we launched our launch in January The retail footprint continued to expand and opened new experience centers in Nagpur and Lucknow.The pace of retail expansion will only accelerate in the next few months as we enter new cities and open more experience centers to cater to the increased volumes We have a strong order book and we see sales growing steadily as consumers discover the benefits of owning an electric scooter.”
Read also: Hero MotoCorp announces fresh investment of ₹420 cr in Ather Energy
The sales figures also come at a time when some of the rivals of the brand are struggling with themselves. Ola Electric is yet to share the exact number of scooters sold in December 2021 and January 2022. Market leader Hero Electric is yet to share the last month’s sales figures. The electric two-wheeler segment witnessed a major boom in 2021 due to central and state government subsidies and the growth momentum is expected to continue in 2022 as well. Not only Ather but other EV players are expected to see huge sales growth in the coming months as they expand into new markets.
Ather currently has two products – the 450 Plus and the 450X. retails of
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Ather Energy currently has 29 outlets in 24 cities with 304 fast-charging points installed. With the increase in demand, the company aims to sell one million scooters annually. The company has also recently received fresh funding of ₹420 crore from Hero MotoCorp.
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