Royal Enfield’s sales in the domestic market have been badly hit and have declined by 52 per cent as compared to sales in the same month a year ago.
see photosRoyal Enfield domestic sales down 52 percent in September 2021
Royal Enfield Monthly sales of 33,529 motorcycles have been registered in September 2021 as against 60,331 units sold in September 2020 a year ago. The company says sales numbers are still good despite the global semiconductor shortage, which has impacted production across all brands. Royal Enfield said in a statement that global shortage of semiconductor chips and the recent lockdown in some source markets have impacted sales for September. The situation improved towards the end of the month, and parts availability is expected to start from Q3 FY 2022.
Read also: 2021 Royal Enfield Classic 350 Review
2021 Royal Enfield Classic 350 is better in every aspect. It comes with better engine refinement, better dynamics, and more features and color options. The Classic 350 is the best selling motorcycle of Royal Enfield.
In the domestic market, Royal Enfield recorded sales of 27,233 units in September 2021, with a 52 per cent drop in volumes from September 2020, when Royal Enfield shipped 56,200 units. Exports though remain strong, with September 2021 exports registering a healthy 52 per cent growth despite global semiconductor shortages. Royal Enfield sold 6,296 motorcycles in September 2021 as compared to 4,131 motorcycles in September 2020. Overall sales declined by 44 per cent, to 33,529 motorcycles, from 60,331 motorcycles in the same month a year ago.
Read also: Royal Enfield witnesses exit of key management personnel
Royal Enfield is running at a speed of 90-100 kmph on the Himalayan Highway. But it’s still a no-nonsense touring motorcycle, good enough for long-distance riding.
In the year-on-year period (April to September 2021), exports grew by 222 per cent, from 11,443 units in the year-ago period to 36,797 units in the corresponding period in the current year. Domestic sales grew 7 per cent to 2,10,270 units from 1,96,635 units in this year’s period from April to September 2021.
Read also: Royal Enfield announces first edition of Continental GT Cup
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In August 2021, Royal Enfield launched the all-new Royal Enfield Classic 350 in five new variants, and was based on the Meteor 350’s all-new J-series engine and double-cradle chassis. In September 2021, Royal Enfield announced the first edition of the Continental GT Cup 2021, ushering in track racing for new entrants as well as experienced riders. Royal Enfield has also announced a new tie-up with TCX to offer a wide range of riding and lifestyle boots.
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