Umbrella.Money to start its pan India roadshow

Through BLESED (India’s Largest Economic and Social Equity Drive) the company intends to drive financial literacy and bridge the existing gap, connect with over 1 lakh people and grow its partner community. It intends to cover more than 100 cities in this campaign which will last for 350 days.

Bengaluru-based fintech startup umbrella.money is all set to begin the roadshow. it aims? To help more people participate in India’s emerging financial ecosystem, to deepen financial penetration in India.

The company has deepening financial penetration in India as one of its main focus areas. It is building a full-stack marketplace of financial products and services and intends to support this with its own democratized distribution network of over 1 million individuals. The Marketplace app is due to launch next month. The company will offer over 200 types of products across categories such as investment, credit and insurance.

“India’s problems are unique. They need to be tackled differently. Umbrella’s technology and human capital approach is far more practical. It also helps us address the problem of unit economics that plagues the fintech ecosystem today.” Our democratic partner ecosystem will offer us an unparalleled scale and reach,” said Arpit Nagda, Founder and CEO of Umbrella.Money.

In recent times huge investment in infrastructure by central and state governments alike has given smaller cities an edge. This infrastructure will lead to massive wealth creation in small towns across the country in the coming decade. Umbrella.Money is confident of bringing a good portion of this new wealth into the capital markets through its marketplace platform.

Over the next 10 years, the company will work on its 50-50 mission. It has $50 billion in investment assets under management and facilitates $50 billion in credit through its platform. It aspires to connect with over 10 million Indian households using its vast last-mile delivery network.

The company was founded in the year 2022 by Arpit Nagda and Sriraj Thamarappilly. Arpit worked as a Wealth Manager with IIFL Wealth (rebranded as 360.One) and managed more than 200 crores in assets for HNI and UHNI families before launching Umbrella.Money. Sriraj, Co-Founder and CTO, is a hardcore technologist who worked on SkyDeck, a cloud-based Drone as a Service (DaaS) platform for Asteria Aerospace (acquired by Reliance Jio).