Unit of T-Series and Hungama Digital enter Metaverse, to launch NFT soon

Hungama Digital Media is one of South Asia’s largest digital media entertainment companies, with over 90 million monthly active users (MAUs) across music, gaming and video, and T-Series has the world’s largest subscriber base on YouTube , which has a total customer base of over 395 million users.

Hefty Entertainment is a Web 3.0 initiative by Hungama.

According to the companies, T-Series and Hungama will leverage their extensive global distribution network and a vibrant library spanning over two lakh songs and 65,000 music videos and 150+ movies in Indian languages.

Hefty Metaverse will be built with a vision to foster an ecosystem that helps consumers collaborate, interact and connect with the thriving Web 3.0 communities that transform into the Metaverse. The Hungama will create NFTs, rare collectibles and the ‘Money Can’t Buy Experience’ and unlock special moments from T-Series’ vast catalog of new and existing content.

Bhushan Kumar, Chairman and Managing Director, T-Series, commented, “We look forward to growing and enhancing the value of our content that leads to the further and rapid expansion of the global digital entertainment industry. Offering a future full of potential, interactivity and collaboration to our communities around the world.”

Neeraj Roy, Founder, Hungama said, “We are delighted to extend our long-standing partnership with T-Series and establish ourselves as the first movers in the entertainment metaverse. We look forward to redefining content consumption with this Web 3.0 initiative as we explore new ways to collaborate and connect with fans. Our partnership with T-Series has grown stronger over time and what has been built by Bhushan Kumar and his wonderful team over the past few decades is commendable. We are very excited to join hands with them to enter the metaverse and we promise to give billions of Bollywood fans globally an experience that will create value for them on our platform.”