Gala Music, a subsidiary of Gala Games, best known for its Web3 gaming efforts, is set to release an unreleased version of David Bowie’s hit song “Let’s Dance” as a limited series of NFTs. . The release will mark the 40th anniversary of the song’s debut and will feature a “dreamy, electronic” version of the song that Bowie produced with Dvoskin in 2002.
On April 14, 2023, 40 years after the premiere of “Let’s Dance”, Gala Music will issue 3,003 NFTs, each with artwork created in Bowie’s honor. Eventually, this will unlock the “Let’s Dance” NFT.
Dvoskin had long wanted to release the track and contacted Bowie’s estate to convince him to release the song via NFTs. The executors of Bowie’s estate were initially hesitant but changed their minds after reading an email from 2002 in which Bowie expressed his enthusiasm for recording. The NFTs will be sold through a pay-what-you-wish model, with all initial proceeds benefiting the charity MusiCares.
This release is not the Bowie estate’s first foray into blockchain. In September, the estate launched a series of NFTs titled “Bowie on the Blockchain” in partnership with marketplace OpenSea, which received backlash from some Bowie fans who felt it was inconsistent with the late artist’s values. Warner Music Group, which owns Bowie’s entire music catalog for $250 million, announced in November 2022 that it was partnering with Web3 entertainment incubator Defiant to “unlock the power of Web3 for songwriters”.
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