Mumbai Upscalio, a rolled-up e-commerce company that invests in and develops online-first brands, has invested in ergonomic furniture brand Green Soul, the company said in a statement on Tuesday.
This investment marks UpScalio’s entry into the fast-growing furniture segment. Founded by Ravi Khushwani in 2016, Green Soul is one of the highly rated and most reviewed brands of Amazon and Flipkart. The brand boasts of strong financial health and exceptional growth. It has outpaced the growth of its category with over 100,000 chairs sold in the past 12 months.
UpScalio has created a strategic road map that aims to continue the brand’s march towards becoming India’s largest ergonomic furniture brand. UpScalio plans to further the brand’s dominance in the gaming chairs vertical, while expanding the brand’s leadership in the office chair category.
Gautam Kshatriya, Co-Founder and CEO, UpScalio said, “At UpScalio, we are committed to investing in high-growth, digital-first brands and growing them 5-10x profitably through capital support and operational excellence As a category leader, Green Soul is an incredible addition to the UpScalio portfolio. We are deeply impressed by Ravi’s depth of knowledge about this range and his desire to provide the best customer experience. Together, we are in India We are all set to bring about an ergonomic revolution in the world.”
Ravi Khushwani, Founder, Green Soul said, “It is in this pandemic that we have realized the value of health in our way of life. Green Soul has worked hard to provide ergonomically designed furniture to the customers, and Our mission is to bring the latest innovations to every household in India. It is time to pass on this baton of exponential growth to a word-of-class team with a portfolio of high quality e-commerce experts. I UpScalio’s growth strategy and I am deeply impressed by his operations and I look forward to the new heights that Green Soul will achieve with him.”
UpScalio invests in e-commerce businesses that sell on Amazon, Flipkart, other marketplaces and their own
websites. Then, it takes the responsibility of growing the business 5-10X over the next few years. UpScalio unlocks funding for the original founders by providing a full exit over time.
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