[Brand Amp] The craze to look beautiful is born in the mind and starts in youth. This is where the NDTV-Dove #StopTheBeautyTest campaign begins. The campaign sparked a movement last year that has slammed the country to confront how aesthetic biases are perpetuated during the process of finding a life partner. The campaign showed how the commentary deeply affected the self-esteem of prospective brides. In the second phase of the initial campaign, the focus is on the root of the problem – from prospective brides to teenage girls. The campaign features real girls who tell real stories of how they had to undergo various beauty tests based on their looks and thus by society on the basis of their appearance rather than their intelligence/ability. rated.