shahrukh khan movie Pathan Despite the social media campaign to boycott the film broke box office records, Information and Broadcasting Minister Anurag Thakur has recently spoken out against calls to boycott some films, saying such “negative” talk “spoils the environment”. does” when India seeks to increase its influence as a soft power. In BJP’s national executive, Prime Minister Narendra Modi had asked party leaders and workers not to make unnecessary comments on irrelevant issues like films. The question is, will the Bollywood brigade back down?