Top five movies featuring some of the biggest stars of the South have so far garnered over 101 million tweets in 2022
Top five movies featuring some of the biggest stars of the South have so far garnered over 101 million tweets in 2022
Twitter India has revealed that the top five most talked about films of 2022 on the platform were from South India, indicating the region’s hold on the Indian film industry.
“beast, Vikram, KGF: Chapter 2, RRRAnd Arkaru Wari Pata We had the top five Indian films on our platform this year,” said Cheryl N Couto, Head of Partners, Twitter India. These five films featuring some of the biggest stars like Vijay, Kamal Haasan, Yash, NTR Jr, Ram Charan and Mahesh Babu have garnered over 101 million tweets so far.
Last year, First look of Vijay’s tweet surfaced beast Most retweeted and liked tweet in Indian entertainment. Mahesh Babu’s update on resumption of work Sarkaru Wari Pata was the most cited tweet.
A report by EY-FICCI revealed that the domestic box-office was dominated by South Indian films in 2021. As per reports, they collectively earned Rs 2,400 crore. Bollywood films stood at the second position with Rs 800 crore, while Hollywood films stood at the third position with Rs 500 crore. This year also many big budget Hindi films have not been successful at the box office, so South Indian films seem to be dominating the Indian film industry.
most tweeted
Top five most talked about movies: Beast, Vikram, KGF 2, RRRAnd Sarkaru Wari Pata
Top five Tamil celebrities discussed: Vijay, Keerthy Suresh, AR Rahman, Rajinikanth and Vijay Sethupathi
Top five topics among Tamil audience: ‘Tamil cinema’, ‘actors of Tamil cinema’, ‘cricket’, ‘Tamil directors, producers and writers’, and ‘Khana’.
tamil twitter
According to Twitter India, Tamil, Telugu and Kannada movies generate the most engagement in the entertainment space in India.
Tamil, in particular, has gained immense popularity recently. It is the third most used language on the platform. The mention of ‘Kollywood’ has increased by 14% as compared to last year. “Even when we launched the Twitter space, they quickly became accustomed to it,” said Amrita Tripathi, Head of Global Content Partnerships at Twitter India, who was discussing SingLong. Actors and other celebrities were easily joining Spaces to interact with their fans.”
Just a few days back, director Pa Ranjith along with his cast and crew promoted his recently released film Nachtiram Nagargirdhu, Vikram, who recently joined Twitter, ventured into space to promote his film cobra, It garnered 128,000 tune-ins. Meanwhile, in place of Suriya to talk about his film, atharakkum thunindavan, had 61,000 live listeners and 160,000 tune-ins. Given the popularity of Twitter Spaces among Tamil audiences, a dedicated #TamilSpaces emoji was launched in August 2021 to encourage conversations in the language.
Vijay, Keerthy Suresh, AR Rahman, Rajinikanth and Vijay Sethupathi are the top five Tamil celebrities to be discussed on Twitter. The top five most talked about topics among Tamil audiences are ‘Tamil Cinema’, ‘Tamil Cinema Actors’, ‘Cricket’, ‘Tamil Directors, Producers and Writers’ and ‘Khana’.