The director believes that only an aspiring studio, which is willing to spend time and money on children’s content, can change the status quo.
The director believes that only an aspiring studio, which is willing to spend time and money on children’s content, can change the status quo.
“I believe [and this isn’t limited to content for kids] That we are still used to creating ‘one size fits all’ content. Same for all: stalls and balconies, rich and poor, old and young. Networks will serve the largest portion of the pie compared to smaller bits because they feel it has the best return on investment. This is why we don’t have a strong genre slate – action, horror, kids movies, etc. Too much work for too little return, powers wise. In my opinion, this is a very short way of looking at things.
Main story:What are kids watching in 2022 , Where does India stand with original content for kids Kiran Rao
Secondly, English speaking children are watching English content on OTT and in theatres. And they are loving it. We don’t have the budget that Americans do and it’s very difficult to compete in terms of quality and visual effects. This is the reason why the animation industry never took off in India. how do you compete against one frozen, And with dubs, they have been able to capture the local language market as well.
A still from ‘Frozen’
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Ultimately, for an Indian show or film for kids to work in the country, it would require a very patient—and ambitious studio—willing to spend time and money on writing and producing. I believe it can be done, but I don’t think any studio in India is ready.