The first season of the digital version of Bigg Boss OTT Kannada will start from 6th August.
The first season of the digital version of Bigg Boss OTT Kannada will stream from August 6
Viacom18’s video-on-demand streaming platform Voot, after finding success in Hindi over the years, is now focusing on expanding its base in the Kannada language.
A top official said that in order to capture a larger segment of Kannada audience, Voot has prepared a series of programs which will be unveiled soon.
On Monday, it announced that . The first season of the digital version of Bigg Boss OTT Kannada will be streamed from August 6, 2022 and will be hosted by Kichha Sudeep. It follows the success of Voot’s reality show Bigg Boss OTT Hindi last year.
“Kannada is their next strongest market where television is concerned. We have been quite aggressive in the Kannada market since January 2022. We have achieved a leadership position in the Kannada market for OTT within the first six months,” said Viacom18’s Farzad Palia, Head of SVOD and International Business, said.
“We have made remarkable performance considering that our competitors have been in the market for a long time. Seeing this success in this market, we decided to double our Kannada content,” he said.
He said that Voot will premiere a new film in Kannada every Friday on OTT.
Feather Bigg Boss OTT Kannada, he said, “This season will be available for viewers to watch live 24 hours a day just like the Hindi season. We have lots of interactivity planned. ,
The show will run for six weeks. The names of the participants will be announced soon.
Mr Palia said that non-fiction content and films for the Kannada market will continue to be the focus of Voot. The platform is in the process of making the original series exclusive for OTT which will be announced soon.
Speaking on Voot’s plans for the southern markets, Mr Palia said, “We are in no hurry. Just like we learn in Hindi, we want to get our education in Kannada. We have a lot of work going on for other languages and markets as well.”
“We want to be a clear and prominent player in the Kannada market in the digital space. We want to bring new experiences because that’s what the audience wants.”