WeWork ‘on demand for consumers’ and ‘on demand for enterprises’. description
2022 saw the inevitable transition of corporates to the hybrid work model as the pandemic tore down the silos of the traditional work setup.
With the changing workplace scenario, organizations today are trying to maintain the remnants of the onsite work setup along with the experience of the employees.
Notably, this emergence of hybrid work culture has given rise to the need for a flexible office setup, a working model that is gaining prominence in India even before the pandemic.
However, there has been a significant change in the way people view the workplace in the last few years.
As we all re-imagine the future of work, flexible workspaces like WeWork India have played an important role for companies by rapidly de-densifying workspaces.
This has enabled companies to efficiently adjust social distancing norms and empowered employees to effectively synchronize their work.
For example, in 2020, WeWork India launched WeWork On-Demand – a daily pass where a person can book (pay) one-day access to select buildings on a microsite with just one click.
By choosing this pass, both individuals and enterprises can benefit from flexibility and customization features which, in turn, can help their employees reduce commute times.
Daily Pass contributes to increased productivity by ensuring a more robust work-life balance through spaces in prime locations.
It is already one of the most successful product offerings among members and there is much more to support the hybrid-ready workforce in India.
Let’s read how:
enabling social infrastructure
A well established social infrastructure is essential for every human being. Considering that they spend a lot of time at work, their office mainly meets this need.
With a well-distributed presence across 40 locations across six cities in India, WeWork On-Demand meets the needs of everyone with regards to work near home due to WeWork’s proximity to members’ homes. Apart from the inherently flexible nature of the product, it is also a primary demand driver.
By providing shared workspaces, meeting spaces, lounge areas and recreational spaces, On-Demand has built and maintained a healthy social infrastructure for members at work.
In addition, members can use conference rooms and parking (at an additional cost), receive ongoing support from the community team, network with other members, and access events. They can also take advantage of unlimited high-speed WiFi and unlimited access to coffee and tea.
Whether you want to host interviews, collaborate with your team of 2 or 20, impress your clients or generate ideas, our conference rooms are perfect for meetings of any scale or purpose. are correct.
For example, with On-Demand, you can book a conference room for yourself or your team by the hour at all of our prime locations.
In addition, our community team shares great camaraderie with all members. It is available upon request and on call, meeting their needs and ensuring an excellent member experience.
Even when it comes to networking, WeWork is a place where you can connect with people from different industries.
So, don’t be surprised if you meet your next co-founder or client while sipping a cup of coffee during your break!
Developed products and services offered
There is a growing need for a sense of community and the value of collaboration in a workplace.
Employees want more in-person time with their teams, but also prefer a remote work option.
Staying ahead of the curve in this evolving hybrid workplace preference, WeWork India offers a variety of products and services under On-Demand, suitable for small scale companies, IT professionals, entrepreneurs, freelancers, designers, consultants, advertising and marketing companies. Optimized for HR. all over India.
WeWork launched two products to meet the needs of B2C consumers and enterprises – ‘on demand for consumers’ and ‘on demand for enterprises’ With offers like Day Pass, Day Pass Bundle and Conference Room.
with day pass, Employees can have access to work in a WeWork building of their choice without prior commitment.
Anyone can work for a day from a productive workspace at any of our 40 locations in six cities. This pass gives office goers access to buildings from 9 a.m. to 8 p.m. (11 hours).
One of the fast-moving offerings by On-Demand ‘Day Pass Bundle’ Which lets people shop/plan for the week at 10% discount at the location of their choice along with a 5/10 day package.
Therefore, they can use almost the same amount of passes if they are bought once at the beginning of the week.
People have the flexibility to schedule their workdays for themselves or their team at their convenience, without any expiration date or prior commitment.
The time-saver, day pass bundles are also incredible for all team members to get bundle credits.
a surprisingly different offering, ‘On Demand for Enterprises’Contains a personal microsite accessible only to employees of the company concerned.
The service allows employees to seamlessly book workspaces, conference rooms, parking and other amenities, making the flexible and collaborative workspace experience more accessible.
promoting positive employee behavior
The flexible nature of WeWork On-Demand has made employees more positive and receptive to the hybrid work culture.
They find it easier to choose a place closer to their homes. Many companies have also transitioned to return to work like the new normal. On-demand adoption has accelerated.
Since its launch, many enterprises have signed up for it, with new ventures signing up monthly.
Growth of WeWork on Demand in India
On-demand has grown exponentially in relation to the number of members choosing this product.
Since its launch in November 2020, the number has grown 3x with a return rate of around 55%. Our new member acquisitions have also shown massive growth, with our new member base nearly doubling monthly.
Currently, On-Demand has around 30k active members. The number of users has also increased from 10,000 in December 2021 to 30,000 in March 2022.
Overall, on-demand has seen significant growth in terms of revenue, with a 2x growth in H1 2022 compared to H2 2021.
Despite Covid’19, we have seen good demand for the product. On average, we see more than 1 in 1 users month-to-month for On-Demand due to our flexibility, convenience, well-distributed location network, vibrant atmosphere, features and vibe, which adds to the overall member experience. Is. a member.
Day passes have also been trending upwards since launch. The number of dice we sell monthly has shown a linear upward trend, with a 2-fold increase from the second half of 2021 to the first half of 2022.
future outlook
With hybrid work models leading the way forward, organizations have found a collaborator in WeWork On-Demand, tailored to their needs. It has enabled employees and enterprises to be part of a collaborative, innovative and responsive space to the ever-changing priorities of the workforce.
The offering saw the highest sales in June 2022, witnessing a 3x jump, further highlighting the strong demand among working professionals.
As WeWork continues to instill the right work culture among employees in an ever-evolving working environment, the future of hybrids between start-ups and large corporates looks optimistic.