As technology continues to have a significant impact on consumer behavior and the shopping experience today, it is the responsibility of modern marketers to channelize digital innovations and create integrated strategies that stay on top of these trends. For such marketers, it is imperative to know what is trending currently and what is here to stay. So, here is a list of the major developments that are redefining the world of digital marketing as we know it.
SEO Going Screenless
according to linkedin
1, 3.25 billion people around the world currently use voice-activated search assistants. Smart speakers like Amazon Alexa, Siri and Google Home allow users to access vast Internet space without touching their screens, much less reading anything. Now content marketers need to focus on content that is simple, conversational and vernacular. This also means that marketers will need to find other ways to increase website traffic as now the virtual assistant tells the user only the information they need, rather than scouring through any website.
IoT and AI-powered marketing automation to deliver superior user experience
According to research and market analysis
2Today, around 50% of customer queries are handled through AI-based chatbots. It is also predicted that the global AI-enabled market will reach $2.2 billion by 2024. AI-powered chatbots understand complex requests and provide personalized responses to streamline customer relationship management. Like them, many other IoTs also automate the process of collecting marketing data and making informed decisions based on big data so that marketers can access relevant data with very little effort and low cost. So, in the coming future, IoT is going to be the next big thing.
Modern Marketing Funnels Are the New Normal
Today, with the digital boom, the modern internet user has a multitude of information to research and purchase a product from any platform of their choice. These opportunities have allowed users to create a custom, non-linear shopping experience for themselves. Therefore, the traditional Internet marketing funnel is unlikely to support the growth of your business in the way you envision. Such dynamic changes in consumer behavior have given rise to the 10-step non-linear modern marketing funnel that focuses more on the behavior that drives the user than on universal user behavior. Modern marketers need to be able to execute new marketing funnels to get the best results.
Tools for data-driven marketing and analytics
To enhance the customer experience, a marketer needs to track user behavior based on various touchpoints between the brand and the consumer. Meaningful insights from this data help develop personalized marketing strategies for the highest potential return on investment (ROI). However, the influx of data makes it difficult to identify patterns. Therefore, several analytical tools have emerged in the market that analyze cross-channel data and find the essential aspects to capture the emerging opportunities. Experienced marketers will need to understand such tools, key KPIs and the consumer journey to make optimal use of this shift in digital marketing.
Privacy and personalization balance
Data security is a concern everywhere. According to Accenture
3Google Chrome is set to block the use of all third-party cookies by 2023. That means a massive change is in store for marketers, who currently use tracking cookies in 82% of digital ads. However, customers expect personalized, compelling digital experiences. In a cookie-less world, marketers will need to develop a robust first-party data strategy backed by transparent and responsible data management that can help drive business value in the long term.
How to make sure you are changing with the times?
The rapid development in digital marketing agrees that marketers move just as fast to keep up with the changing trends. Fortunately, you don’t have to put your career on hold to get the right training and recognition. You can stay updated with the trends in
Digital Marketing and Analytics from respected universities. So if you are a digital marketing manager interested in learning and implementing integrated digital marketing strategies to achieve higher ROI or a returning professional after a career break to enhance your knowledge and skills, then
Digital Marketing and Analytics Program by ISB Executive Education Should be at the top of your list. This program is also recommended for business owners who want to understand how digital marketing strategies can improve marketing results and lead to business expansion.
Taught through 128 recorded videos from globally renowned ISB faculty, 13 live online sessions with industry practitioners, 20 assignments, quizzes and 6+ case studies, this program will take you through the important aspects of digital marketing Would help to know. Covers every need of the modern marketer, from building marketing funnels, tracking customer journeys, building buyer personas, discovering and reaching customers, a POEM (paid, owned, acquired media) framework, or understanding search marketing and analytics Is. this program. You get the opportunity to apply the principles of online advertising to real-world scenarios in simulated environments through their Stucent Mimic Pro simulations.
You receive a Certificate of Completion from ISB Executive Education and the chance to earn the trifecta certification of Google Ads (Search, Display, Video, Shopping Ads, Apps), Google Analytics (Beginner and Advanced Level) and HubSpot (Social Media) Is. , email and content marketing).
To view the full program details,
click here,
About Indian School of Business
Indian School of Business (ISB) has evolved out of the need to be a world class business school in Asia. ISB is committed to creating business leaders through its innovative programs, outstanding faculty and thought leadership. It has the unique distinction of having accreditation from the Association of MBAs (AMBA), making it the 100th school in the world to achieve the ‘Triple Crown’ of accreditation from AMBA, EFMD Quality Improvement System (EQUIS) and Association. Advance Collegiate School of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in postgraduate business education.
ISB Executive Education creates programs for professionals who provide timely learning interventions that help them enhance their abilities through specific skill sets and progress in their careers, while positively helping the organizations they serve. influence in which they operate. Through innovative programs, outstanding faculty and thought leadership, ISB Executive Education is committed to creating future-ready leaders.
About Emeritus
ISB Executive Education is collaborating with Emeritus, an online education provider, to offer a portfolio of high-impact online programs. Working with Emeritus gives ISB Executive Education the advantage of broadening its reach beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a group-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and practical project-based learning. Over 250,000 students from over 160 countries have benefited professionally from Emeritus’ programs.
Disclaimer: This article has been produced by the Spotlight team of Times Internet on behalf of ErLearning.
1. https://www.linkedin.com/pulse/voice-search-trends-watch-out-2022-rigo-guadron/
2. https://timesofindia.indiatimes.com/blogs/b2b-marketing/the-trends-that-will-drive-the-future-of-marketing/
3. https://www.accenture.com/us-en/insights/technology/adobe-personalization-privacy