New Delhi [India]June 27 (ANI): WhatsApp Business app, which has a user base of over 200 million, will soon be able to create Facebook and Instagram ads to find and engage with new customers without the need for a Facebook account, Meta founder and CEO Mark Zuckerberg announced on Tuesday.
“We’re also announcing new paid messaging features so small businesses can reach customers more efficiently,” the Meta flagship posted on its Facebook handle.
To take advantage of this facility, businesses just need an email address and a form of payment to get started.
When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make purchases. According to WhatsApp Business, these ads are one of the most powerful ways to drive potential customers to message on the platform and will open up new opportunities for small businesses with only WhatsApp that need a simple way to get started with advertising. Needed.
Once small businesses find new customers, it’s important they have the tools to engage quickly and easily at scale.
“Soon we will begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday wishes or updates on holiday sales – faster and more in an efficient manner,” WhatsApp Business said. (ANI)
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