Amul has marked World Emoji Day by making a series of “Yumojis”. In a new tropical shared by the dairy brand on Instagram, the face of its mascot The Butter Girl is seen as three emoticons. But with a buttery twist. The emojis were wearing birthday celebration caps. The “yumoji” are bearing various facial expressions while tasting the butter cupcakes, with a candle on top. “India’s Favorite Yumoji” read lessons on the subject. And at the bottom, the company calls itself an “icon for butter.” Amul Topical’s World Emoji Day creativity is just on point, managing to gather some laughs. Agree with this?
to keep track:
In another post, Amul wished people a “Happy World Emoji Day” with a series of emoji in their signature style. Apart from this, the brand has also written a heartwarming caption. “Over the years, Amul has been an integral part of every sentiment in an Indian home. It has been an expression of happiness, warmth and camaraderie. So, on this emoji day, Amul celebrates these expressions with its emotions. Feel free to use them.”
to keep track:
But this is not the first time that Amul has surprised us with its creativity. Last year on World Emoji Day, the dairy brand showcased the Amul girl with different looks on her face. to keep track:
#Amul Topical: Today is #WorldEmojiDaypic.twitter.com/z2eDUQDuDq— amul.cop (@Amul_Coop) July 17, 2020
Happy World Emoji Day to all.