After three decades and counting, JJ Valaya’s illustrious journey in fashion has always been about celebrating India in fashion. The Caesars of Indian Couture, which is set to launch ‘World of Valaya’ this year, an alluring venue in Delhi featuring couture, home lines, fine jewelery and photography, talks to News18 about the 2022 Indian fashion trends. How will it look like? industry.
celebrating indian dress
As a founding member of the Fashion Design Council of India (FDCI), Valaya’s fashion forecast for the industry is encouraging. “Couture in 2022 will be much more enthusiastic than before because one thing that the pandemic has taught mankind is that we need to appreciate and celebrate more and the moment to celebrate is what exists in the present moment. Valaya added, “So, I think once we get rid of the pandemic, and of course now we’re going to get rid of it, everyone can just live their life to the fullest.” Would like to live more and celebrate more. And clothing is a perfect benchmark of celebrations in India as it is directly and indirectly associated with occasions, weddings, celebrations, celebrations. So, I think we are going to have an extremely enthusiastic celebration this year. Clothing is going to see the atmosphere.”
Indian Craftsmen and Craftsmen
JJ Valaya has always wished that we should never take shortcuts, perhaps one of the greatest gifts we Indians have been given and that is hand craftsmanship. “The fact that we have skilled craftsmen and a historical kind of treasure in terms of inspiration, it is really the duty of the designers of the modern age to explore these aspects – be it craftsmen, weavers, our various Be it dyeing and printing. Techniques, be it our culture and civilization – and present it in a very new modern contextual way,” said Valaya, “so I hope that every designer who is into embroidery, in terms of craft, Inspires itself to do better, more beautiful things. Letting go of the past but still being extremely relevant to the present.”
Secret success of Indian designers
JJ Valaya, who has full faith in India’s young talent, has a simple piece of advice. He says:
- believe in yourself: You must believe in yourself that whatever may happen. Don’t look left or right and try to emulate others, it doesn’t work. You have a core skill that is unique to you, excel in it, keep going that path and you will shine.
- celebrate your country: Too many young talents celebrate the West instead of celebrating India. We could not be further away from the truth and origin of India. So, this is very important. It’s almost like Italian saris do or American or French lehengas do, it doesn’t work. We have to explore what we already have and innovate within those limits and that will create a unique signature and you will shine.
So, be on your way, believe in yourself, and celebrate your country and the rest will follow. “Success is a given if you look at excellence,” expresses Valaya.
adopt slow fashion
According to JJ Valaya, the pandemic has brought a lot of change in fashion in 2022. “Earlier, the fashion industry had gone crazy. It was a rat race that no one was winning. It was just that we have to do it now, do it more because we need to catch up with others. And the pandemic has slowed everything down. When things are slow, better work emerges, better quality emerges, stability emerges. And by virtue of its nature, clothing is an enduring craft. It was very important for fashion to slow down and it is happening now. So be prepared to see great views in the best quality,” says Valaya.
Have the trends been cancelled?
Although JJ Valaya isn’t a big believer of trends, he appreciates them. “I think they [trends] Keep the energy buzzing in fashion but it’s almost too naive to follow them blindly. So, I think that now with a generation that has traveled so well, especially in the palms of their hands and knows about everything that is happening to them around the world, we As designers one just needs to keep the past relevant to the present and this is where the secret of success of Indian designers lies,” says JJ Valaya.
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