Last Update: February 03, 2023, 17:40 IST
Shorts become a huge hit for YouTube
Google’s TikTok rival started late but has continued to grow at a fast pace, giving creators another platform to make a living.
Google’s answer to YouTube Shorts, TikTok, is now averaging more than 50 billion daily views, up from 30 billion last reported, Alphabet and Google CEO Sundar Pichai has announced.
Pichai said this performance will reward creators and help improve the Shorts experience for everyone.
“Our subscription business continues to grow, with YouTube Music and Premium surpassing 80 million subscribers in testing. With our YouTube primetime channel subscriptions and YouTube TV, we have good momentum here,” Pichai said during an analysts’ call late Thursday.
In December, the National Football League announced that YouTube would pay approximately $2 billion per year for the rights to “Sunday Ticket”.
According to Pichai, YouTube’s NFL Sunday Ticket will help drive subscriptions, engage new audiences with YouTube’s paid and ad-supported experiences, and create new opportunities for creators”.
YouTube advertising revenue was $7.96 billion in the December quarter — down 8 percent from $8.63 billion a year earlier.
“Beyond our advertising business, we have strong momentum in cloud, YouTube subscriptions and hardware. However, our revenue this quarter was impacted by a decrease in advertiser spend and the impact of foreign exchange,” Pichai said.
He said there are many opportunities to build on YouTube’s progress over the past few years, starting with shorts monetization.
“Overall, I view this as an important journey to re-engineer the company’s cost base in a sustainable manner,” Pichai said.
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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)