Zee Entertainment Enterprises Limited (ZEEL), which is the official broadcast partner of DP World International League T20 (DP World ILT20), has signed Paytm, Kurkure Playz, Kent RO and Gulf Oil as sponsors.
broadcaster As of now, mainly advertisers from these consumer categories have been on-boarded for this. “This is a significant milestone for the global cricketing league and testifies to its inherent differentiation in terms of the quality of the league’s players, the 6 franchise brand power and the sheer power of our platform,” it said in a statement. The inaugural session begins on January 13.
This is the broadcaster’s re-entry into the sports broadcast business.
The company’s President (Business for South Asia) Rahul Johri said, “We would like to extend a very warm welcome to all our partners. We are delighted with the overwhelming response to the inaugural edition. We are committed to taking this cricketing extravaganza to our global audience and strongly believe that the league will emerge as one of the biggest and most popular global cricket events.”
Mahesh Gupta, Chairman and Managing Director, Kent RO Systems, said:
“We are excited for our brand ‘Kuhl’ fans to be a part of ILT20. We are hopeful that the network will use their best and their experience of the game to make this league a success.”
Amit Gheji, Head of Marketing, Gulf Oil India, said: “We resonate with this league as both organizations demonstrate passion for sports. The company has been a consistent supporter of performance sports – be it motorsports or cricket, where we have built prestigious Has signed cricket celebrities as its brand ambassadors.
Earlier this month, the broadcaster launched its ‘Har Ball Bawal’ campaign film, featuring actor Shah Rukh Khan. The film captures the passion and ambition of cricket players as well as the frenzy of fans that surrounds T20 cricket.
He also roped in rapper Badshah to produce the league’s anthem ‘Halla Halla’.
DP World ILT20 will air on 10 linear TV channels and stream on its OTT platform Zee5. The tournament will feature 84 international cricketers from around the world, such as Joe Root, Alex Hales, Imran Tahir, Dwayne Bravo, Andre Russell, Shimron Hetmyer, Moeen Ali, Kieron Pollard and Wanindu Hasaranga, along with cricketers from the UAE.
The inaugural edition featured six teams – Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates and Sharjah Warriors.
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