Twitter has published a report that helps identify the top trends in India over the past two years, aimed at helping brands better connect with users. One of them is the rise of ‘Finfluencers’. Discussions about financial literacy have increased by 185%, it said in a report titled Twitter Trends 2022. Discussions on finance have also increased by 62% in 2021.
Public interactions on the platform have evolved greatly over the years, with people leaning towards conversations that are specific to their interests. The company said in its report that 80 percent of conversations on its platform are about people’s passion, while news and politics represent about 20% of tweet volume globally.
Twitter Trends 2022 listed the main topics of interest as technology, music, sports, and food and drink. The report said it captures conversations in the country and draws conclusions about these cultural trends. These trends and conversation insights enable brands to have a better understanding of what matters most to their audiences. This allows them to engage in major cultural conversations to better resonate with their audiences.
Over a period of two years, it must be said, “Finance goes social”, “Fan-made world”, and “Entrepreneurship hits extreme culture”.
It said the report’s data points were from Pulsar and Canvas 8, which the company commissioned between January 2020 and December 2021 and saw more than a billion tweets.
Within finance, it said that after greater financial literacy, the world of finance is opening up to enthusiasts as are inside the field and educate the public about things like market news, learning to trade, investing, investment accounting. let’s talk. , and hedge funds.
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