Of all the social media giants of today, Twitter, Inc. Curious animal. It has approximately 240 million “Daily Access” users, which include personalities in addition to political and corporate leaders, who have a large following. The unique selling point of Twitter is not only its provision to put out 280-character messages, but also a platform featuring breaking news, debates, discussions and even dissemination of information to mobilize people. Still, financially, Twitter has posted losses in eight of the past 10 years, with its market value never managing to reach the heights of Meta’s peers like Facebook and Instagram or even TikTok. has not been done. By selling the company to the world’s richest man, Elon Musk, a whopping $44 billion After a few intrigues, Twitter shareholders finally assassinated Mr. Musk, in his first post-acquisition actions, fired some top officials, But the question on everyone’s mind is what could actually happen to the platform as a free speech vehicle under the temperamental owner. Mr Musk, who has made most of his money as an owner of electric vehicle company Tesla and spacecraft and exploration venture SpaceX, can provide business ideas that could secure the firm’s finances. Still, as the third-most-followed Twitter user, he’s been prone to erratic outbursts, silly postings and frivolous comments, and has been begging the question in the past, lashing out at the company’s regulation of its content. Whether a change in ownership would cause a drop in material standards.
Twitter, like other social media giants, has faced difficulties getting rid of harassment from its platform through propaganda, trolling, hate speech and calls for violence. Recently, it Former US President Donald Trump was blocked, a popular but incendiary user, and began flagging select posts for misleading content or promotion. For Indian users, the above challenges have been exacerbated by the government looking for ways to control content, through changes in Internet intermediary rules. While Mr. Musk has argued for a free space with little regulation, he has, since his purchase, tempered those views in favor of better and cleaner moderation of content, apparently to advertisers for problematic content. To be careful lending your brand is not to lose. While it remains to be seen whether this is another example of Musk’s posture, the big question that will be answered is whether Twitter will remain a relevant brand, given the way the world’s richest man treats governments and establishments fairly. Will do And freedom of speech on the platform is intact and it is not included in its commercial interests.