Adobe partners with NFT Marketplace to preserve the authenticity of digital art

Adobe has created a platform for artists to do their work and Adobe’s Creative Cloud (CC) suite, which includes Photoshop and the stock . Adobe users can link their accounts to their social media profiles or crypto wallets. If they sell their art as NFTs, marketplaces will be able to show a digital certificate based on Adobe-verified credentials. These verified credentials will also be linked on Adobe’s online portfolio portal – Behance.

adobe Likes to call this feature ‘Content Credentials’, which will essentially capture identification data as an image is edited on Creative Cloud software and stored as metadata. The feature is optional, and the company has launched a website where images’ credential metadata can be verified. The entire process is designed and streamlined to “combat misinformation with content characterized and verifiable truthfulness”. This feature is being introduced for the first time Photoshop Users in beta mode.

Two years ago, Adobe co-founded Content Authenticity Initiative (CAI) to combat visual misinformation and protect creators through digital origins. Rare and some others NFT Markets like KnownOrigin, open sea, and SuperRare joins CAI to help display content credential metadata that is publicly visible. Over the years, the Content Authenticity Initiative has gathered over 375 members, including the BBC, Getty Images, Microsoft, nicono And many more.

Through content credentials and CAI, NFT creators will have the option to host their work under a pseudonym, display their online identity or cryptographic addresses associated with real social media profiles.

Will Allen, Adobe’s vice president in charge of Behance, noted that Adobe has no interest in creating its own NFT marketplace. “We are really focused on enabling these creators to showcase their work. I think we can do particularly well and allow them to showcase their work and then these transactions wherever they want. can do there.”