Advertising and marketing agency Chill India has announced the appointment of Neeraj Bassi as its Chief Development Officer. The company said Bassi will lead the country’s business growth by adding new customers and helping it build on its capabilities across the creative, media, data, activation and retail segments. In his current role, Bassi will report to Carlos Limseob Chung, who is the Managing Director and Sanjeev Jasani, the company’s Chief Operating Officer.
The company said in its statement that he has around 25 years of experience with expertise in brand management, internal process transformation and strategic management.
He was previously Group Chief Strategy Officer at Havas and President of Planning at Ogilvy India. He has strategic responsibilities for brands such as Cadbury’s Dairy Milk & Five Star, Voltas, Honda, HSBC and Vistara. He has also previously held the position of Chief Strategy Officer of Chile. Chile Worldwide Inc. is a marketing company under the Samsung Group.
Jasani said, “We are all geared up for the next chapter in the company’s growth story. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high impact work that benefits the bottom line.
Bassi said, “The agency has always believed in creating integrated work for its clients. In my previous stint, I focused on the Samsung business and was part of the team that launched large flagships. This time, the non-Samsung business As Head of Marketing, I look forward to learning from other clients across mainline, digital, retail, activation and e-commerce. It’s really exciting to be back in a business role after a long time away.”
As per a report, the Indian media and entertainment industry is expected to grow at a CAGR of 8.8% and reach a valuation of Rs. 4.30 lakh crore by 2026. The report titled ‘Global Entertainment and Media Outlook 2022-2026’ by global consultancy firm PwC states that the Indian media and entertainment industry is expected to be around. 3.14 Crore in 2022, registering an overall growth of 11.4 CAGR.
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