Updated: March 03, 2023, 07:07 AM IST
livemint
Air India, a subsidiary of the Tata Group, has… MoreTata Group subsidiary Air India has announced its decision to discontinue the Vistara brand upon completion of its merger with Tata SIA Airlines Limited. While Air India completed one year of privatization in January, Vistara began operations in January 2015 as a 51:49 joint venture between Tata Sons and Singapore Airlines. It is therefore important to look at why this strategic move was taken and what it means for the future of the Vistara brand.