Akshay Kumar says the film industry – from actors to cinema halls – needs a systemic change.
Akshay Kumar plans to reduce its price by 30-40%. Additionally, the actor proposed an overall makeover to suit the current environment of the showbiz industry.
Akshay Kumar, who is known to deliver one hit after another, has had a lot of ups and downs this year. With his big films like Samrat Prithviraj, Rakshabandhan and Ram Setu doing poorly at the box office, the actor has decided to reduce his prices by 30-40% for the first time and has contemplated some changes in the entertainment industry. needed.
Addressing the Hindustan Times Leadership Summit, the actor explained, “What is happening, according to me, is that things have changed. The audience wants something different. We should think that we should sit down and try to give it to them. It is our fault, not the fault of the audience that they are not coming. We have to give them what they want. This is what we have to reconsider. We have to break what we have built and start all over again. Think what kind of cinema they would like to see. I want to start something completely different. And I have started doing the same. What has happened during the pandemic is that their choices have changed rapidly.”
Adding to this, Akshay emphasized that everything from actors to cinemas needs to change organically. He suggested, “There are many other things that need to be done and not only the actors but also the producers and the theatres. I will tell you that I want to reduce my prices by 30-40%. The theaters need to understand that This is also the time of recession. The audience has a limited amount to spend on entertainment. You can’t spend that much on it. Everything has to change. And it’s not just theatres. I have to look at the cost of making a film. Work has to be done. Everything needs to be addressed.”
During this, Akshay Kumar Hera Pheri made headlines recently after he pulled out of the franchise and was roped in instead Kartik Aaryan. It was reported that Hera Pheri 3 producer Firoz Nadiadwala met Akshay regarding the film but things did not materialise. according to a report of Bollywood Hungama, Akshay Kumar was charging Rs 90 crore to return to the franchise while Kartik Aaryan was all set to do the film for Rs 30 crore. After the success of Bhool Bhulaiyaa 2, in which Kartik replaced Akshay, the makers were discussing Hera Pheri 3 with both the actors. Eventually Firoz signed a deal with Kartik.
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