E-commerce giant Amazon will hike the prices of some music subscription plans from February, the company announced on Thursday. Amazon.com posted the update on the company’s FAQ page of its website.
Amazon Music’s ‘Unlimited Individual plan’ will be raised in price by $1 to $10.99 per month, while its ‘Unlimited Individual Student plan’ will rise from $4.99 per month to $5.99, read the page seen by Reuters .
It added that the new prices will start from February 21 and customers will start seeing the updated prices on their bills after that date.
According to a report by Verge, Amazon raised the price of its music streaming service last May for Amazon Prime members. The e-commerce company hiked the price of its annual US Prime subscription by 17% in February last year to offset higher costs for shipping and wages. It later raised prices in Europe in July, Reuters reported.
Meanwhile, Amazon Prime Video will premiere a reality docu-series titled Cinema Marte Dum Tak today, January 20.
With the success of Bigg Boss and Shark Tank on Voot and SonyLIV respectively, a growing number of streaming services are tapping the non-fiction genre to broaden their audience base. They are engaging audiences through original non-fiction shows as well as reality shows appearing on TV channels on digital platforms.
Media industry experts said non-fiction could see new formats on streaming platforms and marquee properties could pull viewers on the fence to subscribe to these services.
Nearly 76% of Indian subscribers to the platform watched a documentary title between the September quarter of 2020 and the June quarter of 2021, and they watched an average of 50% more Netflix original documentary content than in the same period in 2018. The reality show Indian Matchmaking has featured in the top 10 list of countries like USA, India and UAE.
(With Reuters inputs)
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