The Andhra Pradesh Film, Television and Theater Development Corporation (APSFTTDC) will launch a portal called ‘Your Screens’ to sell movie tickets at affordable prices set by the government without any additional charges.
APSFTTDC Managing Director T. Vijay Kumar Reddy said in a press release on Wednesday that theaters can still sell 50% of the tickets through service providers as per the existing agreements. He said that the objective of this initiative is to check black marketing of tickets.
He said that once the government portal is ready, tickets will be available at rates ranging from ₹20 to ₹25 in addition to the actual prices on other booking portals. Through the new system, tickets will be sold at a nominal additional amount of ₹1.95 as platform fee.
Mr. Vijay Kumar Reddy informed that in September last year online tickets were being introduced by the government after detailed discussions with exhibitors, distributors, producers, service providers and representatives of 24 film industry craft associations.
The revenue earned by the government from the online sale of tickets will be credited to the bank accounts of cinemas on the same day.
Agreements have already been extended with private service providers existing till December 17, 2021.
The Competition Commission of India (CCI) has ordered an inquiry into the alleged misconduct of a leading private online ticket seller based on prima facie evidence, Mr. Vijay Kumar Reddy said.