The Apple Car project is well and truly on track and this time Taiwan-based DigiTimes is reporting that the Cupertino-based giant is in the process of negotiating a deal with Toyota for a possible partnership to manufacture Apple Cars. . When it comes to Digitimes, they have a hit or miss record with news related to Apple as most of their sources are based in the supply chain. Weirdly, these conversations seem to be centered around the supply of batteries, which Toyota has no sway over.
In fact, Toyota is one of the leading automotive giants to adopt electric powertrains because even its CEO Akio Toyoda isn’t convinced of the technology’s potential. Toyota has instead preferred hydrogen fuel cell-based cars and has only started work on EVs due to investor pressure. This comes after Apple executives held talks with LG Energy Solutions which is based in South Korea and even the SK Group. Apple has already negotiated with companies like Hyundai, Nissan, Magna at some level and has not entered into any agreement with anyone.
Before becoming VP Technology at Apple, Lynch was Chief Technology Officer at Adobe.
Apple is said to be gearing up for a 2024 launch for the Apple Car, which means it will announce the project sometime in 2022 or 2023. Apple is said to have developed a fully electric car with semi-autonomous technology. Apple has also reportedly developed its own battery technology that will enable higher range. Apple has the in-house semiconductor expertise, arguably the world’s most efficient chip designing team, to create custom silicone for the iPhone, Mac, Apple Watch, iPad, HomePods and AirPods – this flex is continuing with the Apple Car. needed.
read also: Akira Yoshino says Apple Car could be announced in 2021
Apple is likely to catch up to the likes of Tesla and Waymo when it comes to autonomous technology because it hasn’t collected nearly as much data as its potential rivals in the space. But Apple has been quietly acquiring companies to catch up in the space with start-ups like Drive.AI and it also hired a battalion of experienced executives from companies like Tesla, BMW and Porsche to further develop the project Is.
Giannandrea was Google’s head of search before being tapped as Apple’s AI boss in 2018
The project is led day-to-day by Doug Field who was at Tesla at one time but reports to John Giandrea, Apple’s AI boss. Giannandrea has also signed on Apple Watch product chief Kevin Lynch to help develop the project further. Apple does not want to enter the manufacturing business and wants a relationship with Foxconn to manufacture Apple Cars. The challenge being felt right now is that most automakers also want their branding on the project, something Apple is unwilling to do.
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The closest Apple has come to closing a deal is with Hyundai, which also inadvertently revealed that it had a deal with Apple, which probably led to Apple backtracking due to its overly secretive nature. Many also believe that the Apple Car may be the last major product to launch under CEO Tim Cook, who most recently completed 10 years in the top job after taking over from Steve Jobs in August 2011. Tim Cook said earlier this year that he probably won’t be at Apple in 10 years’ time.
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