Tech giant Apple has redesigned the packaging in its iPhone 13 lineup and by removing the outer plastic wrap, it is able to avoid 600 metric tons of plastic over the lifetime of the products. Apple — which has replaced iPhone 13 box plastic wrap with paper tabs with tear-off strips to ensure any tampering is visible — aims to keep its entire business carbon neutral by 2030.
“By 2030, Apple’s entire business will be carbon neutral, from the supply chain to the electricity customers use in every device we make. This year, we’ve changed our impact on the environment by redesigning the packaging in the iPhone 13.” has made significant progress in reducing the lineup,” the firm said.
The tech firm said that by eliminating outer plastic wrap, the company is avoiding 600 metric tons of plastic over the lifetime of the products, bringing it closer to its goal of completely eliminating plastic from all packaging by 2025.
Last July, Apple unveiled its plan to become carbon neutral across its entire business, manufacturing supply chain and product life cycle by 2030. The Cupertino-based company is working to eliminate plastics, increase recycled content, and reduce volumes. its sustainability efforts.
Earlier this month, Apple launched the iPhone 13 range, the price of which starts from Rs. ₹69,900 in India. The entire iPhone 13 lineup uses 100 percent recycled rare earth elements and magnets, and 100 percent recycled tin in the main logic board’s solder. Interestingly, the antenna lines in the iPhone 13 lineup use up-cycled plastic water bottles.
Apple has two robotic disassembly lines called ‘Daisy’ in the US and the Netherlands that help in the recovery of materials such as rare earth elements from its products. Earlier this year, Apple said that more than 110 of its manufacturing partners around the world, including Wistron and Flex in India, are moving to 100 percent renewable energy for the production of Apple devices – with about eight gigawatts of clean energy employed. will appear. come online.
Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, is aggressively expanding its presence in the Indian market.
According to Counterpoint, the premium smartphone market in India grew 122 per cent year-on-year in the June 2021 quarter and captured 7 per cent of the total smartphone market. Total smartphone shipments in India grew by 82 per cent to over 33 million units in the June 2021 quarter. Apple had seen 144 per cent year-on-year growth in the second quarter of 2021, leading in the ultra-premium segment (over-over). ₹45,000 or USD 650) with more than 49 percent of the share, according to the research firm.
This story has been published without modification in text from a wire agency feed. Only the title has been changed.
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